Privacy Policy

Last updated: June 10, 2026

1. Introduction

MudraForge ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your data when you use our website, services, and WhatsApp conversational integrations.

2. Information We Collect

We collect information you actively provide to us, as well as data automatically generated through your use of our services, including:

Contact details: Business name, email address, and phone number provided via our contact form.
Business information: Type of business and common customer queries you share with us.
Usage data: Pages visited, time spent, and interactions on our website (via analytics).
WhatsApp Integration Data: When you message our registered WhatsApp Business line (+91 700578852), we collect and store:
- Your E.164 formatted phone number (e.g., +91XXXXXXXXXX).
- Your WhatsApp profile display name.
- The text messages, media, voice notes, locations, or files you actively send to us.
- Technical metadata from Meta (message IDs and timestamps).

3. How We Use Your Information

We use the collected information exclusively to:

Respond to your business inquiries and provide our custom agent development services.
Customize and improve our conversational systems based on your business requirements.
Read, manage, and reply to your WhatsApp inquiries manually via our secure admin inbox dashboard.
Maintain an accurate communication history to ensure service continuity.
Send service-related communications (never spam).

4. Data Sharing & Privacy

We do not sell, trade, or rent your personal information to third parties. We may share data with trusted service providers (such as Meta for routing WhatsApp Cloud API payloads, and MongoDB Atlas for secure storage) who assist in operating our services, subject to strict confidentiality agreements.

5. Data Sovereignty & DPDP Act, 2023

MudraForge acts as a Data Processor on behalf of its B2B clients (the Data Fiduciaries) and is fully aligned with the Digital Personal Data Protection (DPDP) Act, 2023. All enterprise and back-office engagements are strictly governed by a signed Data Processing Agreement (DPA) establishing purpose limitation and liability scope. We adhere to these principles:

In-Region Processing: Personal data is processed and stored exclusively within Indian jurisdiction.
Purpose Limitation: Data is used only for the specific technical purposes of AI agent training and performance.
Right to Erasure: You maintain the absolute right to have your data purged from our enterprise memory banks upon request.

6. Data Security

We implement a multi-layered security architecture to protect your data against unauthorized access. Every AI interaction is sanitized via our proprietary edge security gates before storage.

6. Cookies

Our website may use minimal cookies for analytics purposes. These do not collect personally identifiable information. You can disable cookies in your browser settings at any time.

7. Your Rights

You have the right to:

Request access to the personal data we hold about you.
Request correction or deletion of your data.
Withdraw consent for data processing at any time.

8. Meta Platform & WhatsApp Data Deletion

If you interact with our agents via our Meta-enabled services (such as WhatsApp) and wish to request the deletion of your user data, you may submit a request by following these steps:

Send an email to [email protected] with the subject line "Meta User Data Deletion Request".
Provide your name, contact details (including the WhatsApp phone number used to interact with the bot), and the specific business agent you interacted with.
Upon verification of your identity, we will purge all associated interaction logs and personal data from our operational databases within thirty (30) days and send you a confirmation email.

9. Contact Us

If you have questions about this Privacy Policy, please contact our Grievance Officer at [email protected].